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Privacy Policy

Effective Date: April 10, 2026
Last Updated: April 10, 2026

The Early Rise Baker ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit theearlyrisebaker.com (the "Site") or interact with our services. By using our Site or services, you agree to the terms of this Privacy Policy.

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at privacy@theearlyrisebaker.com.

Information We Collect

Personal Information You Provide

We collect personal information that you voluntarily provide to us, including:

  • Name and email address (when you subscribe to our newsletter, leave a comment, or contact us)
  • Any information you choose to share when contacting us or commenting on the Site

Information Collected Automatically

When you visit the Site, we automatically collect certain information about your device and browsing activity, including:

  • IP address
  • Browser type and version
  • Operating system
  • Referring website
  • Pages viewed and time spent on the Site
  • Date and time of visit
  • Device identifiers

Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to enhance your experience, analyze site traffic, and serve relevant advertising. Cookies are small data files stored on your device. We use the following categories:

  • Essential cookies: Required for the Site to function properly.
  • Analytics cookies: Help us understand how visitors use the Site.
  • Advertising cookies: Used by our advertising partners to deliver relevant ads.

You can control cookies through your browser settings. Please note that disabling cookies may affect Site functionality.

How We Use Your Information

We use the information we collect to:

  • Send newsletters, recipe updates, and promotional content (with your consent, where required)
  • Respond to your inquiries and comments
  • Improve the Site, our content, and user experience
  • Analyze trends and usage of the Site
  • Detect, prevent, and address fraud or security issues
  • Comply with legal obligations

You can opt out of marketing communications at any time by clicking the unsubscribe link in any email we send.

Third-Party Service Providers

We work with trusted third-party service providers to operate the Site and provide our services. These providers may have access to your personal information only to perform tasks on our behalf and are obligated to keep it confidential. Our providers include:

Advertising

CMI Marketing, Inc., d/b/a Raptive ("Raptive") is a service provider of this Site for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive's data usage, click here: https://raptive.com/creator-advertising-privacy-statement/

Website Hosting

Our Site is hosted on Webflow. Their privacy policy is available at https://webflow.com/legal/privacy.

Email and Newsletter

We use Substack to manage our email list and send newsletters. Their privacy policy is available at https://substack.com/privacy.

Analytics

We use Google Analytics 4 (GA4) to understand how visitors use the Site. Google Analytics collects information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to the Site. You can learn more about how Google uses data at https://policies.google.com/privacy. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.

Embedded Content

Articles and recipes on the Site may include embedded content (e.g., YouTube videos, Pinterest pins, Instagram posts). Embedded content from other websites behaves in the same way as if you had visited that website directly. These websites may collect data about you, use cookies, and monitor your interaction with that embedded content.

Sharing Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

  • With service providers who perform services on our behalf (as listed above)
  • For legal reasons when required by law, court order, or legal process
  • To protect rights and safety of the Site, our users, or others
  • In connection with a business transfer such as a merger, acquisition, or sale of assets

Your Rights and Choices General Rights

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of marketing communications
  • Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, please contact us at privacy@theearlyrisebaker.com.

For California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act, including:

  • The right to know what personal information we collect, use, and disclose
  • The right to request deletion of your personal information
  • The right to opt out of the sale or sharing of personal information
  • The right to non-discrimination for exercising your privacy rights

We do not sell personal information for monetary value. To exercise your CCPA rights, contact us at privacy@theearlyrisebaker.com.

For European Economic Area, UK, and Swiss Residents (GDPR)

If you are located in the EEA, UK, or Switzerland, you have rights under the General Data Protection Regulation, including:

  • Right of access
  • Right to rectification
  • Right to erasure ("right to be forgotten")
  • Right to restriction of processing
  • Right to data portability
  • Right to object to processing
  • Right to lodge a complaint with a supervisory authority

Our lawful bases for processing your data include consent, performance of a contract, compliance with legal obligations, and our legitimate interests in operating the Site.

To exercise your GDPR rights, contact us at privacy@theearlyrisebaker.com.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we securely delete or anonymize it.

Data Security

We implement reasonable technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

International Data Transfers

If you are accessing the Site from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States, where our servers and service providers are located. By using the Site, you consent to this transfer.

Children's Privacy

Our Site and services are not intended for individuals under the age of 13 (or under 16 in the European Economic Area). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will take steps to delete that information.

Do Not Track Signals

Some browsers offer a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. We currently do not respond to "Do Not Track" signals.

Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will be posted on the Site with a revised "Last Updated" date. Material changes will be communicated through a notice on the Site or by email where appropriate. Your continued use of the Site after any changes constitutes acceptance of the updated Privacy Policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

The Early Rise Baker
Email: privacy@theearlyrisebaker.com